This Texas Town Was So Desperate It Sold Its Own Name to a Hot Sauce Company for a Few Cases of Condiment
In 1950, a small Texas community was so eager for attention — and economic relief — that it officially renamed itself after a hot sauce brand in exchange for cases of the product and a burst of national publicity. It remains one of the earliest and most absurd acts of corporate civic sponsorship in American history. The town got its condiments. The company got a town.